Enhanced Brand Content (EBC) on Amazon, also known as A+ Content, can significantly increase sales by providing customers with a more engaging and informative shopping experience. By using EBC or A+ Content, you can showcase your branded products with visually rich and detailed content, resulting in higher conversion rates, increased traffic, and ultimately, more sales.
Amazon recommends incorporating the following content types in your A+ Content:
- Enhanced Product Descriptions: Provide more details on product features and uses to supplement the bullet points and images on the main product detail page. This helps customers make informed purchase decisions by proactively answering their questions. Elements to include are custom paragraph headers and images, unique image and text layouts, product comparison charts, and bulleted feature lists. These will appear in the Product Description section of the Amazon detail page.
- Brand Content: Educate customers about your brand’s history, values, and product lines. This content should include a carousel display with a full-screen background on desktop and mobile devices, image and text cards, and links to your brand store. This information appears in the From the Brand section of the Amazon detail page.
If you prefer to upload your own Enhanced Brand Content, you can do so directly in your Valet Seller account. Our team will then publish it to your listings for free. Alternatively, at Valet Seller, we have an in-house team of graphic designers who specialize in creating A+ Content. You can sign up for this on the “Plus” page.
By investing in A+ Content, you can elevate your product listings, giving customers a more engaging and informative shopping experience that sets you apart from the competition.
