If you decide to use Valet Seller’s fulfillment solution, all orders will be delivered to customers within 2-3 days. This option also qualifies you to receive an ‘Amazon Prime’ badge on your Amazon.com listing, which can further incentivize customers to buy your products.
In order to be eligible for Amazon Prime, you must use Valet Seller’s fulfillment service OR send your inventory directly to Amazon’s FBA warehouse with the labels we provide you. Amazon Prime does not support cold storage or shipment.
There are two main ways to sell your product – either as a wholesaler or as a retailer. Each has a unique set of pros and cons. When choosing how to distribute your product online, you must consider which model fits best with your branding strategy.
Sell to distributors and wholesalers who will resell to consumers shopping online
Simple Pricing Structure
Global Expansion Made Easy
Don’t Need Seller Accounts
No Control Over Listings & Content
Not Able to Control the Customer Experience
Not as Focused on Long Term Success
Sell directly to consumers shopping online
Control Over Brand Identity
Personal Connection to End Customer
Less Middlemen = Increased Profit Margin
Typically Paid Every 2 Weeks
Customer Service Management (Unless you Utilize Valet Seller)
When making the expansion to marketplace e-commerce, business owners typically decide whether they will open their own seller accounts or utilize resellers & wholesalers to distribute their product on the marketplaces.
With Valet Seller, you can do both. Access a network of established online retailers and connect your existing channels for a centralized experience.
To illustrate the pros and cons of creating your own seller accounts, I will compare Amazon and Walmart to a retail mall.
The owner of the mall is Amazon or Walmart.
The 3rd party sellers on Amazon or Walmart are the kiosks and small retail shops located in the mall.
The largest and most established 3rd party sellers are the department stores within the mall.
The larger and more established marketplace sellers can be compared to the department stores in physical retail. There are a unique set of benefits for selling in the department stores when compared to selling in your own kiosk or shop within the mall.
They have better marketing opportunities and greater reach.
They attract more customers because of the vast selection of products.
They have a respected reputation.
They can launch new products quickly and effectively.
They manage customer service and logistics.
There may be times when a brand or seller should open their own store. For example, an enterprise seller that doesn’t want to pay a commission to the department store, and has the resources to hire a team to manage their own shop. This gives the seller more control over their shop.
Shopify helps businesses create websites that customers can order from, but there are still many elements that businesses have to do themselves with Shopify, such as fulfillment, catalog management, etc.
Valet Seller focuses on e-commerce marketplaces to distribute your products, giving your brand more exposure and availability to consumers across the internet.
Valet Seller is different from typical e-commerce management software like Sellbrite and Channel Advisor because we do not require that you have existing storefronts across the marketplaces. When listing with us, we save you the time, money, and hardships of creating and developing accounts on 10+ sites.
We are not a wholesaler and we do not buy products from our merchants. We list your products across our established online marketplaces, and you keep full ownership of all products. We notify you as sales come in and distribute earnings for each month.