Valet Seller was proud to attend the Winter Fancy Foods Show 2025, where we connected with brands from around the world. We understand the complexities of entering the U.S. market, especially for international brands. Our three core services ensure a seamless transition and successful expansion:

• Importing Services: We simplify the logistics, compliance, and customs clearance to bring your products to the U.S. efficiently.

• Multi-channel Fulfillment: Our fulfillment solutions ensure your products reach U.S. customers quickly and reliably across multiple platforms, from e-commerce to retail.

• E-commerce Expansion Program: We help brands establish and grow their online presence, leveraging our stores across various channels, including Target.com.

Among the many incredible exhibitors, Japanese brands stood out for their innovation, quality, and commitment to tradition. The Japan External Trade Organization (JETRO) played a pivotal role in showcasing these brands, all of which are eager to expand their presence in the U.S. market. Below, we highlight each JETRO-affiliated brand in attendance, offering a glimpse into their specialties and ambitions.

Condiments

• SSK FOODS: Produces a range of Japanese sauces and condiments.

• YUZUYA HONTEN Co., Ltd.: Specializes in yuzu-based sauces and dressings.

• AZUMA FOODS Co., Ltd.: Offers seafood-based condiments and ready-to-eat dishes.

• MOMIKI Inc.: Focuses on traditional miso and seasoning blends.

Confectionery / Sweets

• KOBIRA Corp.: Crafts traditional Japanese wagashi sweets.

• DAICHI NO INOCHI Co., Ltd.: Focuses on natural and health-conscious treats.

• NANAO CONFECTIONERY Co., Ltd.: Produces a variety of Japanese confectionery.

Processed Food

• L3C Inc.: Specializes in ready-to-eat meals.

• TOWA KAN-BUTU Co., Ltd.: Offers freeze-dried Japanese foods.

• MICHIMOTO FOODS Co., Ltd.: Produces seasoned fish and ready-to-serve items.

Noodles

• ITSUKIFOODS Co., Ltd.: Offers a range of ramen and udon.

• GREENPOWER NANOHANA Co., Ltd.: Develops nutritious Japanese noodles.

Beverages

• KOCHI ICE Co., Ltd.: Produces frozen drinks and specialty beverages.

• MARUKAI Corp.: Offers a variety of Japanese teas and juices.

• ANCO Co., Ltd: Offers premium teas and matcha from Japan

Fruit and Vegetables

• SHIZUOKA CROWN MELON: Grows high-end Japanese melons.

JETRO Contact InformationJETRO Tokyo (Headquarters)
ARK Mori Building 6F, 12-32, Akasaka 1-chome, Minato-ku, Tokyo 107-6006, JAPAN
TEL: +81-3-3582-5546
Website: www.jetro.go.jpJETRO Los Angeles
777 S. Figueroa Street, Suite 3750, Los Angeles, CA 90017, U.S.A.
TEL: 213-624-8855
Website: www.jetro.go.jp/usa

The Future of Japanese Brands in the U.S.The Winter Fancy Foods Show 2025 underscored the rising demand for authentic, high-quality Japanese products in the U.S. market. With organizations like JETRO supporting this growth, and with partners like Valet Seller providing tailored services, we present the opportunity for Japanese brands to expand their retail footprint in the US.If you’re a brand interested in entering the U.S. market, contact us to learn how Valet Seller can support your journey.