Retailers like Nordstrom, Macy’s, and Bloomingdale’s are rapidly expanding their beauty departments to capture consumer loyalty, subscription-driven purchases, and emerging trends.
Skincare: Serums, moisturizers, masks, sunscreens
Makeup: Foundations, lipsticks, multipurpose hybrids, palettes
Haircare: Shampoos, treatments, styling, textured-hair essentials
Fragrance: Fine fragrance, clean fragrance, unisex scents
Men’s Grooming: Beard care, skincare, shaving kits
Clean & Sustainable Beauty : Plant-based, cruelty-free, refillable
Inclusive Ranges: Diverse shades and multicultural representation
Beauty Tools & Devices: Brushes, skincare devices, home-use tech
Home & Lifestyle Beauty: Candles, bath & body, aromatherapy
We actively seek beauty brands that stand out with innovation and identity. Retailers are eager to expand in clean beauty, inclusive ranges, and hybrid products, making now the perfect time for beauty brands to grow with Valet Seller.