If you decide to use Valet Seller’s fulfillment solution, all orders will be delivered to customers within 2-3 days. This option also qualifies you to receive an ‘Amazon Prime’ badge on your Amazon.com listing, which can further incentivize customers to buy your products.
There are two main ways to sell your product – either as a wholesaler or as a retailer. Each has a unique set of pros and cons. When choosing how to distribute your product online, you must consider which model fits best with your branding strategy.
Sell to distributors and wholesalers who will resell to consumers shopping online
Simple Pricing Structure
Global Expansion Made Easy
Don’t Need Seller Accounts
No Control Over Listings & Content
Not Able to Control the Customer Experience
Not as Focused on Long Term Success
Sell directly to consumers shopping online
Control Over Brand Identity
Personal Connection to End Customer
Less Middlemen = Increased Profit Margin
Typically Paid Every 2 Weeks
Customer Service Management (Unless you Utilize Valet Seller)
Shopify helps businesses create websites that customers can order from, but there are still many elements that businesses have to do themselves with Shopify, such as fulfillment, catalog management, etc.
Valet Seller focuses on e-commerce marketplaces to distribute your products, giving your brand more exposure and availability to consumers across the internet.
In order to be eligible for Amazon Prime, you must use Valet Seller’s fulfillment service OR send your inventory directly to Amazon’s FBA warehouse with the labels we provide you. Amazon Prime does not support cold storage or shipment.
When making the expansion online, business owners must decide whether they will open their own seller accounts or utilize resellers & wholesalers to distribute their product. Now, with Valet Seller, you have a third option: Leverage our established seller accounts and sell D2C.
To illustrate the pros and cons of creating your own seller accounts, I will compare Amazon and Walmart to a retail mall.
The owner of the mall is Amazon or Walmart.
The 3rd party sellers on Amazon or Walmart are the kiosks and small retail shops located in the mall.
The largest and most established 3rd party sellers are the department stores within the mall.
In the analogy above, you will notice that larger and more established sellers are compared to the department stores in physical retail. There are a unique set of benefits for selling in the department stores versus selling in your own kiosk or shop within the mall.
Department stores are more valued “tenants” to the mall. They receive better marketing opportunities and have signs pointing to their stores.
They pull in more customers because of the vast selection of products.
They have a respected reputation.
They can start selling new and innovative products instantly without needing to obtain new permits or opening a new kiosk. They simply add them to their existing shelf space.
The department store manages customer service and logistics.
Sometimes, you can sell in the department stores and in your own shop.
With that said, there may be times when a brand or seller should open their own store. For example, a high volume brand or seller that doesn’t want to pay a commission to the department store, and has the resources to hire a team to manage their own shop. This gives the seller more control over their shop.