Resellers on Amazon, Walmart, and other third-party marketplaces can create a multitude of issues for your brand. Unauthorized sellers may purchase your products at a discount and resell them, often at a lower price, which can lead to reduced profits and damage to your brand’s reputation. Additionally, these sellers might not adhere to the same quality standards as you, resulting in customer dissatisfaction and negative reviews.
Educating yourself on how resellers operate and the potential issues they can cause is the first step towards protecting your brand. Here are some key points to consider:
- Resellers can undercut your pricing: Unauthorized sellers might list your products at lower prices, forcing you to lower your prices to remain competitive, which can negatively impact your profit margins.
- Resellers may sell counterfeit or damaged products: Some resellers might sell counterfeit, used, or damaged products under your brand name, tarnishing your brand reputation and leading to negative customer experiences.
- Resellers can impact your Buy Box eligibility: On marketplaces like Amazon, having multiple sellers offering the same product can impact your ability to win the Buy Box, making it harder for customers to find and purchase your products.
We recommend submitting your reseller report to Valet Seller monthly and we will submit all claims on your behalf at no additional cost. However, if you’d prefer to completely hand the monitoring off to us, Valet Seller offers a brand monitoring service that detects and reports unauthorized sellers to the marketplace branding teams. By signing up for our brand monitoring service, our team will:
- Identify unauthorized sellers: We will actively monitor your brand’s presence on various marketplaces and identify any unauthorized sellers listing your products.
- Report unauthorized sellers: We will report these sellers to the respective marketplace branding teams, ensuring they are aware of the issue and can take appropriate action.
- Protect your brand reputation: By monitoring and reporting unauthorized sellers, we help maintain your brand’s reputation and ensure your customers receive the quality products they expect.
Sign up for our brand monitoring service in the “Plus” page, and let us safeguard your brand against unauthorized sellers, ensuring a consistent and positive experience for your customers.
