Why Multi-Channel Selling is Necessary & How to be Successful

Societal trends clearly show e-commerce taking over the retail B2C industry. As the competition increases, emerging brands find that the simple web site or storefront that they started with is no longer sufficient.

What we do know is that nobody today shops exclusively through a single medium. Consumers of all generations buy online, in store and on marketplaces, from legacy retailers and independent brands alike.



Square defines multi-channel commerce as:

Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels. The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.

Emerging brands often struggle with getting approval to sell on Marketplaces and especially face challenges in certain categories such as Food and Beverage or Beauty. What isn’t as discussed, is the idea of seamlessness and retailer sophistication. From that perspective, few retailers today are successfully executing on all of their multi-channel initiatives.

Online marketplaces such as Amazon, Walmart, Jet, and eBay are already tried-and-tested, giving you a more established brand presence and access to a much larger customer base. Also, there is a larger opportunity for repeat business without making much of a marketing effort.

If a brand can gain approval to sell on leading marketplaces such as Amazon, Walmart, eBay and Groupon, they will face challenges such as managing inventory across multiple channels, building listings, optimizing detail pages, and learning how to set up sponsored products, just to name a few.


Brands might have trouble with SEO, marketing, and website design, resulting in low sales volume and limited sales potential. The transition of retail towards e-commerce marketplaces makes it increasingly easier for small businesses to reach their entire customer base.

 

There are a few different ways that a company can conquer the multichannel world, including hiring an in-house e-commerce team or working with a direct to consumer online retailer.

 

By working with a D2C online retailer, such as Valet Seller, you can skip the approval process and get plugged in to and listed on established stores on each marketplace.

 

An e-commerce retailer, such as Valet Seller, eliminates the struggle emerging brands experience in three steps. First, your company sends us inventory to be stored in our warehouse. We then build optimized listings to ensure your product is seen before your competitors. Lastly, we send send you the earnings and continuously improve your listings.

A few tips & tricks a D2C online retailer may offer:

  1. Instant Access

    1. Skip the long approval process holding you back from selling on gated marketplaces, such as Walmart, Jet, and Groupon!

  2. Developed Seller Ratings

    1. Building up a storefront takes years. Jumpstart your brand by selling on a previously developed and successful storefront. Having developed seller ratings will instantly help your product placement and search results, improving traffic and conversions.

  3. Connections

    1. Leverage our relationship with the marketplaces and advise on new opportunities such as homepage deals, category-specific sales promos, or email marketing.

  4. Expensive Software & Technology

    1. Utilize retailers access to top softwares such as Channeladvisor, Sellbrite, Helium10, 3D Sellers, Finale Inventory, and many more, that may be too expensive to afford as an emerging brand,

  5. Fulfillment

    1. Ship us your products and we’ll handle the rest. We prepare and ship your inventory to marketplace fulfillment centers such as Deliverr And FBA to provide you with the best shipping rates. We enable Amazon Prime, Walmart 2-day shipping tags, and eBay Fast ‘N Free.

  6. Expert Algorithm

    1. Stay up to date and adapted to each marketplace algorithm with our software and years of experience.

  7. No Stress & More Success

    1. Let the experts handle the stress, while you focus on what you do best!

 

 

 

 

 

Kevin Dunne