Look out for These E-Commerce Trends in 2019!
January 25, 2019
Written by: Andrew Michaud
It’s a new year! Make 2019 the year where you take your online business to the next level! Here are some quick recommendations to assist you with accelerating your brands online presence in 2019
Go After Your Revenue
Take a look at your brands performance in 2018, what channels showed the most growth - and which channels didn’t do as well as you expected? Major marketplaces like Amazon, eBay, and Walmart have been leading the race for years now. But is 2019 the year of the underdog? According to ChannelAdvisor, brands are expanding to many new up and coming marketplaces such as Rakuten, Google Express, Jet and Wayfair.
Take Advantage of Advertising Opportunities
Amazon continues to improve their Sponsored Products, Headline Search Ads, and other paid opportunities. It seems as if Amazon is releasing new beta programs for sellers to test every month. It might be wise to invest into these as well!
Amazon’s “stacked promotions” have been proven to increase sales volume and cart values for products listed on their platform. These stacked promotions offer different levels of discount for the quantity of items a customer purchases. Amazon favors listings where buyers are purchasing more than one item, and this boost in conversion will help you rank for more keywords and further expand your presence on their platform.
Enhance Your Brands Image
We’ve been told for years to never judge a book by its cover. But recent marketing analysis suggests that we might be a tad bit more superficial than we think.
Consider the following statistics from KISSMetrics:
42% of shoppers admit that they base their opinion of a shop on its overall design. And that’s just the amount who admit to it.
52% of shoppers won’t return to an online shop because of its overall look.
Some 60% of customers feel more secure about a purchase when it’s packaged with the word “guaranteed.” Nevermind who’s doing the guaranteeing.
Imagine this, you order a product online for a whopping $1000. When you initially order the product you might not think much about the packaging of the product.
But if the product arrives in a flimsy box held together with duct tape…. Ugh, you might feel ripped off and that the company you just gave $1000 to might not value your business!
Even just including a simple product insert to let your customer know about special offers, discounts, and or warranties or guarantees can boost your conversion rate drastically! Along with this, make sure your delivery speed is on point. Customers like to receive their products as quickly as possible. If you need help with this, consider reaching out to a 3rd party logistics company (3PL) who can streamline this process for you!