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Best Practices for Building Product Listings with Valet Seller

As an online seller, it’s essential to create eye-catching product listings that accurately represent your products and entice potential customers to make a purchase. 

With Valet Seller, you can list your products on popular e-commerce platforms like Amazon, Walmart, Kroger, and Bed Bath and Beyond. 

To ensure your product listings stand out and drive sales, here are some best practices to follow.

Title Structure:

The title is the first thing a potential customer will see, and it should be attention-grabbing and informative. 

The title structure should include the brand name, main search phrase, three keywords, main use, size name (if applicable), and color name (if applicable).

When writing your title, make sure to:

  • Capitalize the first letter of each word
  • Avoid duplicate words
  • Don’t use the type of company (Ltd, Srl., Inc., etc.)
  • Don’t use symbols and Type 1 High ASCII characters (@&*!~©Æ and so on)
  • Don’t use subjective descriptors such as “Great Item,” “Hot Seller” or “Best Product”
  • Don’t use promotional and pricing descriptors such as “Free Shipping” or “Sale”

 

Bullet Points:

The bullet points provide additional information about the product and should complement the title and description. When writing bullet points:

  • Begin with a capital letter
  • Be formatted as a sentence fragment; don’t use end punctuation
  • Reiterate important information from the title and description where applicable
  • Use semicolons to separate phrases within a single bullet point
  • Be more than 10 characters but less than 255 characters

 

Description:

The product description is where you can provide a more detailed explanation of the product, its features, and uses. A good product description should:

  • Use between 100 and 200 words
  • Write full sentences
  • Be concise, honest, and friendly
  • Introduce the product and give an overview of its uses and where it fits in its category
  • Expand on the features mentioned in the bullet points

In conclusion, by following these best practices for building product listings with Valet Seller, you can create eye-catching and informative product listings that will drive sales and help grow your business. Make sure to focus on the title structure, bullet points, and description to provide potential customers with the information they need to make an informed purchase decision.

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