In the world of e-commerce, one of the most important steps is to determine the type of technological platform you’re going to use. Choosing the best alternative will contribute to run your e-commerce effectively. The e-commerce platform defines your online store’s development since its appearance. And the possibilities for improvement will depend on it.
Many are the technological platforms present in the current market. So each business must determine which is the most convenient according to its own needs. Likewise, selecting the right digital platform might be crucial for selecting the proper payment method for your business.
What is a technological platform for e-commerce?
An online business platform is the equivalent of the space needed for a physical store for traditional commerce. Therefore, the product catalog, payment platforms, customer service, and logistics converge in it. So it must be supported by a software system that allows better usability, positioning, and online sales service. According to Finance Online, among the best software systems to run your e-commerce, you can find sites like Wix, Shopify, and BigCommerce.
To choose the best technology platform, you should ask yourself: What is the business model determined according to the type of e-commerce? Also, what are the advantages and disadvantages of having an online store? What kind of online commerce will you have: B2C (Business to consumer) B2B (Business to business)?
Additionally, it is essential to reflect on the financial resources available for your online store development. Finally, when choosing one platform over another, the important thing is if its tools increase sales and profitability. Now, what types of platforms for e-commerce are out there?
Open Source Platforms
Open source platforms are available to anyone who wants to manage it on their server. In this case, you have to assume the installation, updating, and maintenance of the platform. So you must have a team with programming knowledge to run your e-commerce.
Due to its open-source nature, there are certain limitations regarding the catalog and the payment gateways.
The customize platform has advanced development made to measure and from scratch for the business. Although it has the great advantage of offering a much better customization degree than any other platform, the costs are usually higher. But sparing on expenses is not the right path when you want to run your eCommerce effectively. Plus, It adds value to run your e-commerce smoothly.
This type of platform suits a higher degree of complexity when talking about products. Or when the promise of value is directly related to the technological development of e-commerce.
On-Premise or licensed platforms
They are programs purchased under a user license. In this way, you get permission under your own server and make adjustments to it. In general, the supplier company offers trained personnel to adapt the platform according to your e-commerce needs. And it helps to run your eCommerce well.
These platforms are created by companies specialized in software development, such as IBM, Oracle. They have the advantage that the provider takes care of the updates.
These types of platforms offer software as a service. SaaS platforms’ great advantage is that they are hosted in the cloud. So the company does not incur costs for the purchase or maintenance of servers.
Implementing this type of platform also requires trained developers. But at the same time, you can integrate it easily. It ends up creating a better online shopping experience. Therefore it helps to run your e-commerce easily.
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