Having an e-commerce platform is one of the wisest decisions when selling online. These platforms are not the ultimate paradise, but they will be beneficial to Run Your Online Business. You will have to continue supplementing your software team with other complementary tools. Either as plugins or independent programs. The objective is that you do not leave any fringe of your e-commerce process without modernizing.
Do not fear the investment. It assures many advantages such as automating processes. Saving time, facilitating the launch of an omnichannel strategy, streamlining the creation and launch of new products and catalogs, and allowing flexible and global communication.
Although the general classification could distinguish between free and paid tools. We want you to look further.
Today, in Vallet Seller, we share with you the essential equipment for a business that takes its eCommerce adventure very seriously:
Tools to create your website.
If you are going to sell on the Internet and Run Your Online Business optimally, you need a website. For this purpose, there are two main alternatives:
- Website creators and managers: Create your website, either from scratch, master code, or using a free manager like WordPress.
- E-commerce platforms or CMS (Catalog Management System): These are services that allow you to create an online store or link your website with e-commerce functions. They can be free in open sources, like Prestashop or WooCommerce. Or configured and paid, like Shopify or Magento. If you’re starting your performance on any of these websites, you might incorporate strategies to sell on them efficiently.
Tools to gather your information:
If you want to Run Your Online Business carefully, you have to organize information. You will have to have gathered the product information and related materials somewhere. Although it is best to use a centralized system. Such as a PIM (Product Information Management), you can also start with the most essential: Resource storage systems. From cloud systems like Dropbox (where you will have to pay for unlimited storage) to DAM (Digital Asset Manager) systems that organize your audiovisual resources.
Tools to organize your product information:
When you think of organizing a long list of information on your laptop, you think about Excel, right? Excel is not bad in itself, but it is not an e-commerce catalog tool. As soon as you want to manage a more complex and growing catalog of products capable of being shared and sent to different platforms, you will need a tool that has been created with e-commerce catalogs in mind.
This is where a PIM like Sales Layer appears. If you want to Run Your Online Business efficiently, this system certainly helps you. It allows you to work from a centralized database. It is also accessible from any place and device.
Tools to build loyalty in eCommerce
The most effective way to keep in touch with your customers and get new ones is a communicative marketing strategy adapted to their needs. You can try the following types of tools:
Email marketing: Send newsletters with news and promotions and special or personalized discounts, with systems as simple to use and free as Mailchimp or JangoMail.
Lead tracking: Find potential customers and take concrete actions through landings, pop-ups, or giveaways to analysis tools such as Wish Pond.
Social networks: You can publicize your brand and catalog through the favorite social networks of your customer profile (automating publications with Buffer or Hootsuite), integrate product sharing buttons on your website, and include direct purchase options from social media, like Instagram.
A / B tests: Compare which resources and options work best with your audience with tools that test the results of two variants, such as Optimizely or VWO.
Incorporating all these tools in your ECommerce can be exhausting. In Vallet Seller, we provide an effective system to sell your products on multiple channels. Find out more here!