There are many social media and platforms you can use to grow your business, today we will talk about how you can use Pinterest to grow your e-commerce business.

Just in case you are wondering, “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration.”

In other words, It is a visual tool, and when selling online, great images, visuals, and great posts can make a great difference. You can use Pinterest as your ally to create engagement that will later become sales.

Let’s begin, today we will share four simple tips you can use to grow your e-commerce business. 


Add Share Pins to your product pages

As customers click through your product pages, use this opportunity to invite them to follow you on Pinterest so they can share your products with their network. This will help your website visitors follow you and engage with your website and products on the platform. It will also boost your repins, which will result in more traffic and sales.

You can also have a Pinterest follow button, this is the same thing as the Facebook like or the Twitter follow button. It allows users to quickly and easily follow you on the platform with just one click. This tool helps you increase engagement, especially if you have attractive content.


Pinterest To Grow Your e-Commerce


Use alternating content formats

Visual content can foster better understanding and reduce confusion for readers who took the time to read your post. Visual content is simply more stimulating than any other form of communication. The brain processes visual information 60,000 times faster than text.

When you create content that connects with your audiences makes it easier for them to follow you organically. To be able to create for your audiences you need to know them. 

Make sure you create specific boards around themes, each board that you create must have a different story and must represent a different category of products. Don’t create boards only for your products. Pin cool stuff that your customers might find interesting and would complement the products you’re already selling. When you’re choosing which products to pin always choose the best ones.


Share complementary Pins 

Pinning content that goes beyond the niche of your products shows your audience what’s important to you and what you value are besides making sales. If your values match your audiences, they’re more likely to buy something.

Create appealing content and share what you like. Not only will you be creating amazing and beautiful boards but you will also be creating boards that are worth following but it will be easier to connect and engage with your audience. 


Pinterest To Grow Your e-Commerce



Write SEO optimized descriptions

Just like with Google searches, search engine optimization (SEO) needs to be a part of your Pinterest for e-commerce strategy. When used right, Pinterest can send up to 7.53% of its traffic to your website.

Image descriptions can help encourage your audiences to pin the image or click on it, which will make them go to your page automatically.


 Pinterest To Grow Your e-Commerce


Even when Pinterest is all about visuals, it is important to increase the chances to be well-positioned covering everything related to SEO, including descriptions, and written content. 

In conclusion, if used with intention your Pinterest can help you grow your e-commerce, engagement, and help you engage with your audience. It is all about creating content that resonates with you and the people following you. 

Share, not only your site but also things you like, it is all about creating things you believe in.  

To learn more about how Valet Seller’s managed marketplace network can help you launch your brand and products on multiple sales channels, call (908) 873-6370 today!


Dean Burgess