Whether you are starting in the e-commerce world, selling books online is a great profitable option to start. According to Statista, “websites selling books and reading materials online generated 1.51 billion visits in March 2020, up from 1.34 billion global visits in January 2020. This is of course due to the global coronavirus pandemic which, among other things, has forced people worldwide to stay at home and forego their usual sorts of outdoor entertainment.”
Today we will share with you a few steps you can follow to start selling books online. Simple but powerful steps will guarantee great results.
There are several things you need to think about when starting to sell your book online. Are you going to write them yourself, do you want to sell novels, education books? Let us help you clarify things in four steps:
Creating the store
First Create a platform where people can find the books, make sure you list them correctly and also make it friendly, make it easy for your customer to sort them out.
You want people to buy your products, and to do so, you need them on your website, so it is only logical you invest time and money on your website.
In other words, you need to make your website fresh, pick an easy domain name that resonates with people. You can use Shopify to create your site, it is easy and you don’t need to be a web developer. You do need to think and plan your website first.
Picking the right template for your store will make a great difference in the results you get when selling books online!
Incentivize your customer!
No matter if you are selling on Shopify or elsewhere, you must make your customers stay. You can go around different websites and do a little research.
When starting an online business, gathering information is a key step in the process. Check what promotions they offer for first time buyers, recurrent ones.
Incentivizing your audience to purchase from your website instead of another platform is key!
Market, Market your store!
Promote, put your product out there in the world. You need to make people get to know your product. Use social media advertisements and create appealing content. Capture your customer’s information, email address, and name, use it to create creative email campaigns.
Take beautiful pictures of your products, include them on your social media and email campaign. Create eye-catching moments for your customers and attract them to your store. Share interesting information, blogs, and promotions.
What books do you want to sell?
What do you want to sell, find a niche, do you want to sell your books, mystery, personal development, find a gap in the market, and fill it.
These steps will always require investigation and a little introspective work. This means that you will make a decision based not only on markets or niche behavior. Picking a niche will not only be the best option, but it will help you find you the best options for your customer.
In conclusion, when selling a book online, you need to create the best environment for the customer to reach out, it is not the easiest and it requested time, but it is time.