Going forward, using the WhatsApp Business API helps companies engage with their customers, it also allows you to have one-way notifications like appointment reminders, shipping alerts, payment notifications, verification codes, and boarding passes, to two-way customer support conversations and surveys. With this app, businesses can leverage immediacy and personal touch, while being able to reach users internationally
Let’s now talk about the advantages of using WhatsApp business, we will share four important points we think can help you understand why you should use the tools for your work.
Private and secure platform
Firstly we have security, as a business owner, you need to be able to guarantee your customers the security of their data and information. And one of the appeals to WhatsApp users is obvious: customers want a familiar but secure way to connect with businesses they’re looking to engage with.
WhatsApp is a safe bet as it has established itself as a trusted platform that encrypts messages and doesn’t share information with third parties. Its encryption and verified accounts bring the security businesses and users crave in an increasingly digital world.
In other words, it’s secured by the end-to-end encryption that makes WhatsApp trusted. If used correctly, WhatsApp messaging can take your business communications to a whole new level of engagement because it is private, real-time business to customers conversations delivered on the world’s preferred messaging app.
Customers want to feel a connection, they buy connections, and one way or being able to offer this to your customer is by being accessible to them. Whatsapp Business offers messaging that’s quick, efficient, and reliable on a platform used by many. Successful companies understand that to deliver exceptional customer experiences they have to deliver their service where their customers are and be on the channels their customers prefer.
For this reason, using one of the most used messaging apps is crucial to your marketing strategies. In other words, you will be using the tool your customers already know how to use.
Be accessible to your customers. Whatsapp Business makes it easier for companies to engage in two-way conversations and personalized interactions. Businesses and customers can interact directly and in real-time. Take advantage of it!
Quicker response times:
Since WhatsApp comes preinstalled on many smartphones worldwide, user adoption has grown exponentially. That means your customers are probably already using the app. Using the app you can set up quick replies, “you can create keyboard shortcuts for the messages you send most frequently. You can use quick replies for text or media messages, such as GIFs, images, and videos.”
This is a great advantage of using WhatsApp Business because it enables businesses to deliver faster customer service. The “quick replies” function on WhatsApp Business enables businesses to store and reuse useful and frequently sent messages to speed up the customer service process. This represents an immense opportunity to create branded connections with your customers.
Find a way to communicate with your customer that identifies you, and stands out from the rest. Maybe you can acquire a more friendly tone like you already know your customers. You don’t have to be so formal.
Going forward, when sending messages, there is a wealth of options that enable businesses to send original and varying types of content via messaging, from videos and photos to PDFs, gifs, and voice recordings. All of these options will help you stand out and create a real connection with your customers.
In conclusion, the advantages of using WhatsApp business are great, this tool is a game-changer. Whatsapp gives you and your business a great range of options in which you can communicate with your customers and increase the engagement of your brand. Be creative and use the resources you have to send the message your company wants to be identified for!
And as we always mentioned on our blogs, you don’t have to do it alone. We want you to thrive. Check out more information about how to successfully list your products online, how to build your multi-channel business, and more here.
Going forward, you don’t have to dive into the e-commerce world all by yourself, we can also help you find out more about it here.