Let’s talk about how to use Whatsapp Business for your e-commerce. Whatsapp is one of the biggest and most popular messaging apps, as for February the platforms share they have 2 billion users. Not only is the amount of users incredibly large but also active, sending around 65 billion messages on a daily basis.
With such a big audience is not secret businesses are using this platform to increase their engagement and to communicate fast with their customers. Today we will share how to use WhatsApp business and how this tool can help your e-commerce business.
Let’s start with the basics:
What is Whatsapp Business, and how it works?
According to their page “WhatsApp Business is free to download app available on Android and iPhone and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort, and quickly respond to messages. It’s also intended to feel and work just like WhatsApp Messenger. You can use it to do everything that you’re used to doing, from messaging to sending photos.”
Something to have in mind is that Whatsapp Business is different from the messaging app you have in your phone, the business app has specific features for businesses.
Going forward, some of the features this version has are the following:
- You can create a Business profile, on this profile you can list what is important for your business, like your address, schedules, email, website, and product catalogs.
- With these tools you will also have access to your statistics, it will show you how good the messages were, the rate of success, and others.
- Messaging tools, to answer your customers quickly and promptly. You can create automatic responses and messages.
A great thing about the app is that it is user friendly, to use it you first need to download the applications. You can learn how to download it from the Google Play Store and the App Store. Here we will share from the WhatsApp website a little guide on how to download the app:
- Download the WhatsApp Business app from the Google Play Store or App Store.
- Verify your business phone number.
- Restore your account from a backup, if you wish.
- Set your business name.
- Build your profile. Tap More options > Settings > your business name.
- After setting the basics you will be able to add your logo or business image and information about your business you will like to share.
Before using Whatsapp take into account that if you are currently using Whatsapp Messenger you can migrate your account, chat history, and media to the business version. However, once you are using the business app you will not be able to go back to the messenger and you can lose your chat history.
Use Whatsapp Business for your e-commerce.
Let’s talk now about how to use Whatsapp business for your e-commerce. As e-commerce companies have limited physical customer interaction, they must make their online interactions instant, easy, and powerful. Platforms like WhatsApp allow businesses to do just that.
The Whatsapp Business API has opened up a new avenue of customer engagement for e-commerce businesses.
For your e-commerce business these tools can be used the following way:
Post-purchase experience: A great advantage of the tools is that once customers make a purchase and allow (or select this as the preferred way to receive notifications) your business to send them notifications, you get a very powerful tool to offer a great post-purchase experience to your customers.
Personalized Recommendations: Sending personalized product recommendations is a great way to increase lifetime value while positively engaging with your customers. WhatsApp Business allows you to send product recommendations.
Delivery Tracking: Using GPS for live location sharing has always been a useful feature on WhatsApp. You can now implement live location sharing for your customers to locate their deliveries
In conclusion, Whatsapp Business for your e-commerce can be a great communication tool, it can enable you to reach your customers promptly, increase your engagement, and reach out to your customers faster. Remember that in this era, people are looking for speed, besides quality.
If you don’t catch their attention fast enough customers just turn around and look for the next option. We hope this guide gives you clarity. Always invest in tools that will add value to your business.
Valet Seller can also add value to your business, we can help you move faster but steady. You can save time listing your products on the best marketplaces platforms and we will take care of it. You don’t have to start from scratch, as we mentioned last week you can delegate part of the job and focus on building a strong brand around your products.