Doing it all by yourself can be hard, confusing, and overwhelming, sometimes even frustrating, so today we will share some Analytics e-commerce tools you can use for your business.
Because what we want is for you to start following your dreams, find a way to start without feeling all the pressure of having to do it all by yourself.
The tools we will share today might be similar but each can add something you might need on your e-commerce.
This tool offers you a powerful analytics tool that provides really good information that helps you increase customer acquisition and retention rates. Here are some of the metrics these tools can gather for your business.
- Total sales
- Total revenue
- The average revenue per person
- New visitors
- Visitor to purchase conversion rate
- Cart to purchase conversion rate
- Site searches
It will also help you see big spenders and what they have in common, also how you acquired your big spenders and other key segments. What are your most viewed items, and the ones added to the shopping cart and more.
It provides the data in easy to understand color-coded graphs, furthermore, they provide suggestions on how to best reach the different segments, what kind of marketing works best as well as which campaigns will have the best results depending on who your visitors are.
This tool will analyze your business, create your customer retention strategy, and run your campaigns. They will be able to develop content for your page, manage automation, monitor performance, and optimize over time.
Metrilo is an actionable analytics platform that comes with not only analytics but an integrated CRM and automated email marketing systems. This allows you to look at reports, and act upon them straight away.
This tool was “Created for e-commerce store owners, aiming at long-lasting customer relationships”
Here some of the things the tool can do, taken directly from their website:
- Measure marketing performance – metrics, conversions
- Track influencers, channels, referrals
- Track product performance
- Explore individual customer behavior in detail
- Segment and target email lists
- Send all kinds of email campaigns
- Send automated emails based on actions
- Track customer retention and drive repeat sales
- Gather customer feedback
It is extremely easy to use, meaning no matter how experienced you are, you will still be able to use this analytics tool.
These tools provide real-time statistics regarding web visitors, their activity e.g. downloads and exist pages and allows organizations (depending on the price plan) to feed data into it by using its internal data logging API.s
In conclusion, even when all the data world is overwhelming, there are great analytics e-commerce tools that will allow you to gather and analyze the data based on your business needs.
And as we always mentioned on our blogs, you don’t have to do it alone. We want you to thrive. Check out more information about how to successfully list your products online, how to build your multi-channel business and more here.
Going forward, you don’t have to dive into the e-commerce world all by yourself, we can also help you find out more about it here.