Today let’s talk about advertisements and social media. But why should I be investing my money on social media advertisement, because that is where the people are. Some are particularly addictive. “Facebook and Instagram users, for example, log in more than 6 times per day”.
With social media advertising, you can have consistent sales coming in from the first day your website is live. Social media are a great channel to convert followers into buyers
A great advantage of mixing advertisements and social media relies on speed. When you start advertising your website from day one you can start converting the follower and views you have into customers.
Today we will give you tips and tricks about the most common, stronger, and popular social media platforms where you should be advertising your brand.
We know it might be confusing to mention Facebook as a platform to advertise. But the truth is that Facebook has become more than a place for you to share memes or how you feel. It has its marketplace and the best of everything is that it is free.
This platform gives retailers a sale option to implement. With the ability to create a “Shop” tab on a business page, sellers can list a wealth of products, thereby allowing consumers to purchase merchandise directly from Facebook. For retailers, this is a completely free feature that can generate tons of insights around clicks, views, purchases, and more for each item.
One thing you should know about Instagram is that it has the best rate of user engagement. It is around 60% higher than Facebook. So, this makes Instagram an excellent choice for you to build your brand awareness by advertising. Some important data shows that 30 percent of users have purchased something they saw on the platform.
Instagram is a great option when it comes to growing your business. It also gives you the option to create a shop and publish your products there. Instagram advertising costs are the same as Facebook ads at a cost average of $5 per thousand impressions. While the price may be similar, most current statistics show that Instagram gets much more engagement on their posts and ads than Facebook does.
“Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.”
This is goggle’s most successful service, and for a good reason. Statistics show that 75% of people never go past the first page of Google, and the top three results get a huge amount of 75.1% of clicks. It’s only natural that all businesses are competing to be on the first page and on top.
A great thing about Google ads is that they are flexible. The platform provides tons of options so you can customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach.
With Google, we conclude today’s blog. We don’t want to tell you to use this or that channel. But we want to show some of the options you have to increase the traffic to your sales channels.
The best of this is that you don’t need to have a huge budget. You just need to understand and narrow down how you are going to be targeting.
You can find out more about e-commerce strategies by clicking here. We are an online platform that can help you and your products be present on multiple platforms while you focus on the development of your products, click here.