This week we talked about Shopify, and today we will give you the strategies you need to grow on the platform.
Shopify is an online e-commerce platform, that allows anyone to create an online and offline store. It was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake. Shopify’s vision is to “Make commerce better for everyone”.
Firstly, before starting on a new e-commerce platform, as we always mentioned, you need to have as much information as you can. Shopify is not an exception.
The first strategy you need to grow your Shopify account is having an Action Plan:
We believe that before launching a new e-commerce account, investing a little time more before starting is the best first step you can give. This will ensure you can start strong and with solid foundations.
Investing in an action plan guarantees that you know how to run your store. When you have the road it would be easier to follow and it will provide you the confidence you need to make sure everything you are doing at the end will give you the results you need.
The second strategy you need to grow is to invest time on Data analysis:
Analyzing data has to be one of the first things you need to know and understand. What you can find and understand about your data will allow you to adjust your strategies.
First, understand where your audience is coming from. When you identify your audiences and target them specifically; you increase your conversion rate and turn the right visits to your website to actual purchase.
Data analysis needs to become an important strategy since at the end will increase your conversion rate.
The third strategy you need to grow is to focus on Social media:
The e-commerce world grows very fast and it’s full of potential. If Shopify is not your first marketplace and you are already focusing on your multichannel, you need to be able to attract people from different platforms.
And, having only a Shopify account will not be enough, you have to advertise, release social media campaigns, paid ads, activate an Instagram account and Facebook groups. Put your business at the top of the game, to attract more people to it.
We know that the more of the correct people you attract to your platform; the bigger your conversion rate and as a consequence, you will see an increase in your income.
The fourth and last strategy we will share with you is SEO:
SEO (Search Engine Optimization), is the way you are found and positioned on google search and marketplace platforms.
In other words, organic growth has to become a goal because when a customer is searching for a product online you want your store to be at the top of the results.
Some things we know can help you improve your SEO is blogging. Since Shopify is a platform to create an online account, you can also add blog information. Write about your products, your services and do it the best way to improve.
We hope these strategies you need to grow your e-commerce business, will help you focus on the correct thing when starting a new e-commerce store. Sometimes it can be hard but it is not impossible. We invited you to read our blog about 4 Essential Ingredients of a Winning Online Product Listing.
Starting in the e-commerce world can be overwhelming. We invented you to check our services and give the first step to increase your income.