Here you will find the Amazon Statistics You Want to Know to grow your business, know these statistics to improve your profits in your Amazon store. Did you know these statistics?
In 2019 Q3, Amazon generated around USD 70 billion, rising from USD 63.4 billion in Q2.
Amazon reported earnings for its fourth fiscal quarter of 2019, including revenue of $87.4 billion, net income of $3.3 billion, and earnings per share of $6.47 (compared to revenue of $72.4 billion, net income of $3 billion, and earnings per share of $6.04 in Q4 2018).
Popular products on Amazon:
Amazon occupies more than 80% market shares across several categories. Electronics, home and kitchen, clothing and shoes, beauty and personal care, and mobile & accessories are few of the top-selling types on Amazon. Out of all the product categories, the electronics category was the most popular product category purchased by Amazon shoppers in the United States. Forty-four percent of U.S. Amazon shoppers have purchased electronics via Amazon (Feedvisor, 2019).
Amazon as a search engine:
Recently, Amazon surpassed Google as a search engine for product searches. From 2015 to 2018, Amazon surpassed Google for product searches, according to a report from Jumpshot released this week. The two tech giants switched places with Amazon growing from 46% to 54%, and Google declining from 54% to 46%.
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Customers trust Amazon:
Based on a survey of more than 2000+ U.S. customers, 89 percent of buyers agree that they’re more likely to buy products from Amazon than other e-commerce sites.
The trust that Amazon has built with its customers is based on consistent and transparent product experiences. Forbes has famously said, “Amazon has earned our trust by delivering the products we want, on time, intact, in the same branded brown boxes—consistently.”
Based on this data, it is essential to focus on customer relationships since they will help you win more shoppers. By concentrating on truthful and transparent product information in the age of online shopping, you can deliver a consistent experience to your customers.
Amazon’s Prime membership program continues to reach an increasing amount of online shoppers. There were an estimated 103 million U.S. Amazon Prime subscribers, up from 95 million in June 2018 (Statista, 2019). This service includes a lot of benefits for its customers, and Amazon goes to length to ensure its Prime members. It also does this by frequently adding more features to the Amazon Prime subscription.
Even though the tech world is adapting to mobile-first, online shoppers using Amazon still prefer desktop over mobile when they’re making a purchase. 67 percent of Amazon Shoppers prefer to shop using their desktop computer or laptop (CPC Strategy, 2018).
This statistic points out device usage based on purchase action. This may not seem like a noticeable difference at first, but other studies have shown that shoppers are more likely to browse on a mobile and buy on desktop. So, mobile will continue to be an essential step in Amazon’s buyer journey when it comes to the future of online shopping, helping shoppers smoothly transition from the browse to buy stage.
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